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How it works

Three phases, from the day we start to the routine that follows. For each step: what we do, and what we need from you.

Setup

Days 1–3

Everything is built before a dollar is spent on ads. By the end of day three the campaigns are ready to switch on.

  1. Ad account structure

    What we do
    Set up your Meta business account and ad account, or tidy the one you have. Campaigns are organised by service area, so spend and bookings can be seen region by region.
    What we need from you
    Admin access to your business Facebook page. We send the steps; it takes a few minutes.

  2. Ad creative

    What we do
    Write the ads and build the images and short videos from photos of your finished work. Several versions of each, ready for testing.
    What we need from you
    Photos of decks you've built. Phone photos are fine. Real jobs work better than anything we could make up.

  3. Landing page

    What we do
    Build a page for your business: what you build, where you work, and a short enquiry form. The form asks the questions you'd ask on the phone, like suburb, rough size and when they want it built.
    What we need from you
    The areas you cover and the jobs you don't want, such as repairs only or anything under a certain size.

  4. Booking calendar

    What we do
    Set up a calendar that shows only the times you're free to measure and quote. Each booking comes through with the customer's name, address, phone and job notes.
    What we need from you
    The days and times you want quotes booked, and how long to allow between them.

  5. Tracking

    What we do
    Connect the ads, landing page and calendar, so every enquiry and every booking can be traced back to the ad that produced it.
    What we need from you
    Nothing.

Launch and testing

From day 4

The ads go live and we find out what works in your area. Testing is done on purpose, a few things at a time, so the results mean something.

  1. Campaigns go live

    What we do
    Switch the campaigns on across your service area, on the daily budget agreed before we start.
    What we need from you
    Keep your phone handy. Enquiries can start coming in from the first days.

  2. Audience testing

    What we do
    Run the same ad to different groups of people, split by distance from your base, age and interests. Groups that bring in real enquiries stay; the rest are switched off.
    What we need from you
    Nothing.

  3. Creative testing

    What we do
    Run different photos, videos and headlines side by side. We judge them on enquiries that turn into bookings, not on clicks or likes.
    What we need from you
    More photos if you finish a job worth showing.

  4. Reading the numbers

    What we do
    We read the numbers after three to five days, not every morning. Daily swings are noise, and reacting to them wastes budget. Spend moves to what's working once the results are clearly holding, not the first time they look good.
    What we need from you
    Nothing.

  5. Lead handling starts

    What we do
    From the first enquiry, each lead is contacted, qualified and, if it's the right job, booked into your calendar.
    What we need from you
    Nothing extra here. Marking each lead as it moves starts now, and is set out under Live tracking below.

Ongoing

Once the testing settles, this is the routine. It runs on for as long as we work together.

  1. Qualification

    What we do
    Contact every enquiry and check the basics. Are they in your area? Do they own the property? What size is the deck, and when do they want it built?
    What we need from you
    Let us know if what you want changes, such as a new suburb or a job type you've stopped doing.

  2. Booking

    What we do
    Book qualified leads into your calendar and confirm the appointment with the customer. You get their details and the job notes before you arrive.
    What we need from you
    Keep your available times up to date, and turn up.

  3. Optimisation

    What we do
    Move budget towards the ads and areas producing booked appointments. Refresh the creative before people get sick of seeing the same ad.
    What we need from you
    Nothing.

  4. Live tracking

    What we do
    Keep everything tracked in one place, live: ad spend, enquiries, how many qualified, how many were booked, and the cost per booked appointment. Open it whenever you want.
    What we need from you
    Mark each lead as it moves: booked, sold or lost. It's how we learn which leads are worth your time.

What stays with you

We don't quote, sell or build. Once the appointment is booked, the job is yours: the site visit, the price and the relationship with the customer.

That's deliberate. You know your work and your prices. We make sure you're standing in front of the right people.

Talk it through

Book a call and we'll go through how this would run for your business and your area.

Book a call